A brisk wind ruffles yellow prayer flags as dozens of Tibetans, some on crutches, circle a shrine in a time-honored Buddhist ritual. Across the street, a red banner spells out a new belief system, one being enforced with increasing fervor, of China's ruling Communist Party.

“Xi Jinping’s new socialist ideology with Chinese characteristics is the guide for the whole party and all nationalities to fight for the great rejuvenation of China,” the sign proclaims in Tibetan and Chinese script, referring to China's leader, who has sought to put his imprint on virtually every aspect of life across the vast county.

Lately, that has increasingly encompassed religion, both in central China and on its fringes, such as Tibet. The party is pressing a program to Sinicize Tibetan life through programs to separate Tibetans from their language, culture, and especially, their devotion to the Dalai Lama, Tibet’s traditional spiritual leader who has lived in exile since 1959.

Monks walk along a sidewalk path lined with Chinese flags at the Tibetan Buddhist College near Lhasa in western China's Tibet Autonomous Region, Monday, May 31, 2021, as seen during a government organized visit for foreign journalists. (AP Photo/Mark Schiefelbein)

A monk talks to a man at the Potala Palace in Lhasa in western China's Tibet Autonomous Region, as seen during a government organized visit for foreign journalists, Tuesday, June 1, 2021. (AP Photo/Mark Schiefelbein)

In the sun-drenched courtyard of the Jokhang Temple, one of the holiest sites in Tibetan Buddhism, the head monk, Lhakpa, said the Dalai Lama is not its spiritual leader. Asked who is, he said: “Xi Jinping.”

The Associated Press joined a rare and strictly controlled media tour to Tibet highlighting what the government describes as the social stability and economic development of the region after 70 years of Communist Party rule. Stops included monasteries, temples, schools, poverty alleviation projects and tourist sites.

That appears to reflect the party's confidence that it is prevailing in the global battle of public opinion over Tibet. As a counterweight, Tibet rights groups continue to report frequent detentions, economic marginalization, a suffocating security presence and heavy pressure to assimilate with China’s Han majority while pledging loyalty to the Communist Party.

Tibetans in exile say they were effectively independent for centuries and accuse China of trying to wipe out Tibet’s Buddhist culture and language while exploiting its natural resources and encouraging Chinese to move there from other parts of the country. Beijing says Tibet has long been a part of China and that the Communists liberated hundreds of thousands of illiterate serfs when they overthrew the ruling theocracy in 1951.

Members of the Buddhist faithful sit near a local holy site beneath a propaganda banner urging people to engage in a civilized manner in the Tibetan Buddhist practice of ritually burning pine branches in Lhasa in western China's Tibet Autonomous Region, Thursday, June 3, 2021, as seen during a government organized visit for foreign journalists. (AP Photo/Mark Schiefelbein)

A girl uses a tablet computer as she sits beneath a poster with former Chinese leaders, from left, Deng Xiaoping, Mao Zedong, and Jiang Zemin, as seen during a government organized visit for foreign journalists to Baji village in Nyingchi in western… — A girl uses a tablet computer as she sits beneath a poster with former Chinese leaders, from left, Deng Xiaoping, Mao Zedong, and Jiang Zemin, as seen during a government organized visit for foreign journalists to Baji village in Nyingchi in western China's Tibet Autonomous Region, Thursday, June 3, 2021. (AP Photo/Mark Schiefelbein)

Security has been tightened significantly since widespread anti-government protests in 2008, shortly before the Beijing Summer Olympics, accompanied by redoubled efforts at economic development and the declining influence of Buddhism. In the model village of Baji east of Lhasa, the capital, residents dressed in traditional garments told foreign journalists how poverty alleviation campaigns had changed their lives.

“Time has changed, so people’s demands have changed. People needed religious beliefs as their spiritual sustenance in old times, but now we don’t," said Tsering Yudron, 25, an accountant.

The government points to the billions of dollars it has invested in roads, airports, railways, schools and hospitals, saying development has doubled life expectancy, brought electrification, jobs, and opportunities to a region that long lagged behind.

“Tibet has eradicated extreme poverty,” reads a 2019 government report on Tibet. “People now lead better lives and live in contentment. A brand new socialist Tibet has taken shape.”

Members of the Buddhist faithful pray outside the Potala Palace in Lhasa in western China's Tibet Autonomous Region, as seen during a government organized visit for foreign journalists, Tuesday, June 1, 2021. (AP Photo/Mark Schiefelbein)

The impact on traditional culture has been stark. Like Christians and Muslims, Tibetan Buddhists have increasingly been pressured to “Sinicize” their religions under a program put forth by Xi, China's most authoritarian leader since Mao Zedong. While repression has been less harsh than in nearby Xinjiang, which has seen mass incarcerations of Turkic Muslims, residents are under extreme pressure to monitor each other and infractions can bring long prison sentences, rights groups say.

The party has evolved a system to try to control Tibetans through their faith, said Robert Barnett, a Tibet scholar at the School of Oriental and African Studies in London. Especially since the 2008 protests, the government has sought to “get the love of the Communist Party into those Tibetan minds when they’re children,” he said. From campuses to homes, portraits of Xi now hang from the walls of homes and temples as once did images of the Dalai Lama.

“Tibetan Buddhism should be guided in adapting to the socialist society and should be developed in the Chinese context,” Xi said last year during a meeting focused on Tibet.

China has increasingly vilified the Dalai Lama, who fled Tibet amid a failed uprising against Chinese rule in 1959, and has in recent years relinquished his political role as head of the self-proclaimed Tibetan government-in-exile. Seeking to quell protests that pop up every decade or so, the party banned all images of the Dalai Lama in 1996, excised the exiled leader from books and broadcasts, and installed cadres in most villages, monasteries and nunneries.

Monks engage in debate in an outdoor area at the Tibetan Buddhist College near Lhasa in western China's Tibet Autonomous Region, Monday, May 31, 2021, as seen during a government organized visit for foreign journalists. (AP Photo/Mark Schiefelbein)

A member of the Buddhist faithful carries a child as she circumnavigates the Jokhang Temple in Lhasa in western China's Tibet Autonomous Region, as seen during a government organized visit for foreign journalists, Tuesday, June 1, 2021. (AP Photo/Mark Schiefelbein)

Graduates of the College of Science of Tibet University prepare to take a group photo on a square near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, as seen during a government organized visit for foreign journalists, Tuesday, June 1, 2021. (AP Photo/Mark Schiefelbein)

A Tibetan man stands nearby as a young tourist poses for photos on a white yak at the shore of the lake in Namtso in western China's Tibet Autonomous Region, as seen during a government organized visit for foreign journalists, Wednesday, June 2, 2021. (AP Photo/Mark Schiefelbein)

While the Dalai Lama says he seeks only meaningful autonomy under Chinese rule, Beijing accuses him of supporting terrorism and seeking to split Tibet from China, and has cut off all contacts with his representatives.

With the Dalai Lama soon to turn 86, attention has increasingly turned to the question of his succession, or reincarnation as traditional belief holds. The successor is traditionally identified by senior monastic disciples, based on spiritual signs and visions. But China says that only Beijing can appoint the next Dalai Lama in a ceremony using a golden urn to pick from among candidates approved by the central government.

“Reincarnation of living Buddhas including the Dalai Lama must comply with Chinese laws and regulations and follow religious rituals and historical conventions,” said a foreign ministry spokesperson in 2019.

At the government-built Tibetan Buddhist College outside of Lhasa, more than 900 students study religion along with politics, law, computer science, Chinese and Tibetan. Among them are eight monks aged 7 to 11, recognized as reincarnations or “living Buddhas.”

Chalk art celebrating 70 years of China’s military takeover of Tibet adorns the wall next to a portrait of Xi in a class taught in Tibetan.

“We must adhere to the leadership of the party over the religious affairs and the Sinicization of religions. We must continue to accommodate the religions to the socialist system of China,” said Zhang Liangtian, the college’s top communist party official.

The Chinese flag flies at a plaza near the Potala Palace in Lhasa in western China's Tibet Autonomous Region, Tuesday, June 1, 2021, as seen during a government organized visit for foreign journalists. (AP Photo/Mark Schiefelbein)

China has built a network of schools and institutions across Tibet to try and manufacture a “domesticated version” of Tibetan Buddhism to counter the leadership in exile, said Dibyesh Anand, the head of University of Westminster’s international relations department in London.

The goal, Anand says, is to change the very core of Tibetan Buddhism by generating confusion about the Dalai Lama and his leadership, and eventually to dismantle his legacy as a “paramount national leader.”

China has meanwhile sought to elevate other spiritual figures, particularly Tibetan Buddhism's second ranking figure, the Panchen Lama. A boy recognized by the Dalai Lama as the new Panchen disappeared soon after and Beijing produced its own successor, whose legitimacy is highly contested.

Zhang, the Tibet Buddhism College’s top party official, said that while the Dalai Lama had “betrayed his country," the Panchen Lamas “love the country and the religion.”

Barnett said the close management of schools is a campaign to change the minds of future generations of Tibetans to “push for removing the possibility that people will listen to the Dalai Lama if they even get to hear what he says." Still, China believes it needs a religious leader to act as their proxy in order to control Tibet, Barnett said.

“It's all about a long-term historical project to control the next Dalai Lama," he said, “even if you can’t control this one.”