The Associated Press (AP) celebrates its 175th birthday in May 2021. To mark this milestone, the AP Corporate Archives has assembled a concise visual history of the organization, offered here in an eight-part monthly blog, “AP at 175.” This is the fourth of eight installments.
Valerie S. Komor Director, AP Corporate Archives
Part 4: Modernity, 1926-45
No one had more ambitions for the Associated Press (or, it must be said, for himself) than Kent Cooper. Joining AP in 1910 at age 30, he rose from head of traffic to assistant general manager, succeeding Frederick Roy Martin as general manager in 1925. Special correspondent Hal Boyle would call him a “tradition-smasher” and an “applecartupsetter.” He was both.
Almost singlehandedly, he made AP modern. He elevated its global stature by ending the cartel control of international news. He redefined the nature of news as “the true day to day story of humanity,” expanding the field of play to include longform features, sports, finance and entertainment. And he built up the organization’s institutional strength by implanting a culture of innovation that has long survived him. Throughout his career, he displayed an uncanny ability to identify emerging technologies and modify them to meet AP requirements. In 1943, he prophesied an “automatic, pocket ‘bulletin’ newspaper, to which you could subscribe from your regular newspaper and carry around with you.”
Cooper began early to lay the groundwork for his biggest triumph, Wirephoto. In 1926, he told the Board of Directors he wanted a faster way to get photographs into newspapers. He set up the News Photo Service in 1927, which distributed pictures by mail to members--the kind of service already used by Scripps Howard, Hearst and the New York Times. In 1928, AP hired its first photographers. Now Cooper went after the big prize: a rapid-transmission picture network.
AT&T had introduced a network of sorts in 1924. The Telephoto service sent pictures city to city over telephone lines, but Cooper never considered it seriously. He was not keen on submitting AP photos to AT&T for individual transmission on a per-occasion basis. He wanted a leased wire system-- like the one established for text in 1875--of permanent circuits operated by AP that would link all receiving points simultaneously. When AT&T cancelled Telephoto in 1934, Cooper seized the opportunity to gain exclusive access to the technology and make it work on a network. In the meantime, he and the Board began selling the expensive service to the membership.
Wirephoto came into its own during World War II, as newspapers clamored for pictures from the front. And the expansion of AP’s presence in Europe after 1934 (when AP gained the right to do its own reporting instead of relying on the European agencies) made it possible to contend with the sudden avalanche of war news. Pre-war wordage from all cables had been about 18,000 words transmitted daily. On September 1, 1939, the day Hitler invaded Poland, that number rose to 41,000 in a single day.
From 1939 to 1945, more than 175 correspondents and photographers brought the war home to 1271 U.S. member newspapers. Six staffers won Pulitzers for their work during the war. Hal Boyle, Dan DeLuce and Larry Allen won for reporting. Frank Filan, Frank Noel and Joe Rosenthal won for photography. Witt Hancock, Harry Crockett, Bede Irvin, and Asahel “Ace” Bush died while covering the war. Joseph Morton was executed at the Mauthausen-Gusen concentration camp in 1945. He was the only Allied correspondent to be killed by the Axis powers.
In his first post-war letter to the staff, Cooper thanked AP’s war correspondents and the more than 600 staffers still serving in the armed forces, and laid out the new challenge that awaited them. “With the combat phase of the war over, we are entering new phase of news coverage, one in which I earnestly hope there will be no repetition of the hazards and the suffering, but which nevertheless is perhaps an even greater challenge to our talents and our determination to get the truth and report it fully, accurately and without bias.” (AP World, Sept. - Oct. 1945)
Text and photo editing by Francesca Pitaro and Valerie Komor, AP Corporate Archives