AP to equip all visual journalists with new Sony cameras
Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.
AP has a distinguished history of powerful visual journalism, winning 32 Pulitzer Prizes for photography and garnering recognition from the Royal Television Society for excellence in video. Now for the first time, AP’s video journalists and photographers will all be equipped with the same brand of cameras, allowing for seamless collaboration as they tell the world’s stories in whatever medium is right for the moment.
“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”